Cookie Policy

The following page describes the way in which you can interact with the website in relation to managing cookies. This information is inspired by Directive 2009/136/EC of 25 November 2009 and the General Provision of the Data Protection Authority “Identification of simplified procedures for information and the acquisition of consent for the use of cookies” of 8 May 2014. It is addressed to anyone interacting with the web services of MARTE Srl and can be accessed electronically from the address:

The Cookie Policy applies only to the website of Indigo Hotel, Milan and not to other websites that may be consulted by the user through links for which Marte Srl is not accountable.

This Cookie Policy supplements the Privacy Policy which can be found at


Cookies are small text files that can be used by websites to make the browsing experience more efficient for the user.

Cookies involve storing and transmitting information from your first visit and then transmitting updated information again during your subsequent visits in order to optimize the browsing experience by remembering actions and preferences (such as the language chosen, display settings, any login data, etc.) so that you do not have to set them during subsequent visits.

There are types of cookies that, depending on their characteristics and functions, may remain on your device for a predetermined period of time (which can last for years) - these are called persistent cookies. There are also other types of cookies that are automatically deleted when you close your browser, known as session cookies.

This technology therefore involves processing your personal data, and is therefore subject to mandatory legislation on the matter.

In line with Applicable law, we do not need to ask your consent for the use of cookies that are strictly necessary for the proper functioning and operation of the website (called technical cookies) and for statistical cookies (called analytical cookies) in aggregate and thus anonymous form, while we require your explicit consent for the possible use of first and third party profiling cookies that create profiles in order to send you advertisements in line with the preferences you have expressed while browsing our website.


Technical cookies

These cookies are of a technical nature and allow the site to function correctly. This category includes cookies that are essential for the proper functioning of the website and functional cookies that allow the user to enhance the browsing experience based on their choices (such as the choice of language, etc.).

We also use technical cookies to track users, in accordance with applicable law on user consent to receive profiling and analytics cookies from third parties.

The use of permanent technical cookies or session cookies (which are not stored for any length of time on the user's computer, and are eliminated on closing the browser) is strictly limited to technically providing the service requested by the user and transmitting the session identification data (formed of random numbers generated by the server) necessary to allow you to explore the site securely and efficiently.

The technical cookies used by the site allow us to avoid using other IT techniques that could affect the confidentiality of user navigation.

Analytical cookies

These cookies help us to understand, through anonymous, aggregated data, how users interact with our website by providing information about the pages visited, the time spent on the site, the type of platform used, the number of clicks on a particular page, any malfunctions, etc.

Statistical cookies help website owners understand how visitors interact with websites by collecting and transmitting information anonymously.

We use Google Analytics to anonymously collect and analyse information about website usage patterns for statistical purposes, without collecting any personally identifiable information about you. The way we use these cookies is fully comparable to technical cookies, so the explicit consent of the person concerned is not required.

Profile cookies

We use third party profiling cookies to record and report on your actions on the site in order to measure the effectiveness of an advertisement and present targeted advertisements to you.

Specifically, we use re-marketing, i.e. every time a new visitor accesses our website, the code issues a persistent anonymous cookie to the browser (Internet Explorer, Firefox, Chrome, Safari, etc.). Then when the visitor tracked by the re-marketing cookie surfs the web, the cookie allows the re-marketing provider to serve ads to promote our services, ensuring that these ads are only shown to people who have already visited the website.

The purpose is to display ads that are relevant and engaging to the individual user in line with previous browsing experiences so as to “follow” the web user even after he or she has left our website.

3. List of Cookies used in this website

Cookie name



Possible link to the third party Privacy Policy

First party Technical Cookies


First party technical cookies are instrumental and essential to the proper functioning of the website.

In line with European cookie law, we use a technical cookie to track your consent to the use of third-party cookies and profiling.

At the end of the navigation session


Google Analytics


Google Analytics is an analysis tool from Google that helps website and owners understand how visitors interact with the content of the website (visited pages, navigation time, etc.) by providing useful statistics to optimize and improve browsing the web site without identifying the navigator

The use of this cookie is used for the sole purpose of collecting aggregated and anonymous information about the number of users and how they visit the site.

We use this cookie anonymously, anonymising your IP address and not cross-referencing this information with third parties.

_utma - 2 years

_utmt – one day

_utmb - one day

_utmc - until the end of the session

_utmz - 6 months

_utmv - 2 years


Google Analytics Privacy Policy

Google Tag Manager


Tags are small portions of website code that allow you to analyse traffic and visitor patterns, check the effectiveness of online advertising and social channels, use re-marketing and audience targeting, test the website and optimise it.

_dc_gtm_UA – one day

_ga – 2 years

Facebook Connect


Facebook Connect allows users already registered on Facebook to authenticate themselves on the site without requiring them to re-enter login credentials entered during registration.

tr - At the end of the session

fr - 3 months

c_user – 3 months

datr – 2 years

fr – 3 months

sb – 3 months

sb – 2 years

xs- 3 months

4. How can I disable cookies?

For more information about cookies and to manage your preferences about third-party profiling cookies, please visit

Most browsers accept cookies automatically, but you can choose to refuse them or limit their use.

By disabling cookies, you may find problems when navigating the website or limitations using all the services on the site (such as bookings, etc.). To remove cookies, we invite you to follow the instructions in the pages dedicated to the various browsers:


If you are using Internet Explorer

In Internet Explorer, click on “Tools” then “Internet Options”. On the Privacy tab, move the slider to the top to block all cookies or to the bottom to allow all cookies, and then click OK.

If you are using Firefox

Go to the “Tools” menu of your browser and select the “Options” menu Click on the “Privacy” tab, disable the “Accept cookies” box and click OK.

If you are using Safari

From the Safari Browser select the “Edit” menu and select “Preferences”. Click on “Privacy”. Select “Always block cookies” and click OK.

If you are using Google Chrome

Click on the Chrome menu in your browser toolbar. Click on “Settings”. Click “Show Advanced Settings”. In the “Privacy” section, click “Content Settings” at the bottom. In the “Cookies” section, select “Do not allow sites to store data” and check “Block third-party cookies and site data”, and then click OK.

If you are using any other browser, look in your browser's Settings for how to manage cookies.


This cookie policy was updated to Revision 1 on 24/06/2021 and may be subject to future revisions


We use cookies to improve your browsing, perform statistical analysis, show you ads based on your preferences and encourage interaction with social networks. If you want to know more click here. By continuing to browse, you consent to the use of cookies instead
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